The Latest from Get Fully Funded

Sunday, July 25, 2010
Let’s face it: most nonprofit newsletters are boring.  They’re full of jargon and insider news that leave donors feeling less than connected.  To make your donors read your newsletter from start to finish, it must include info that donors find interesting. Put yourself in your donor’s shoes:  what would they care about? 
 
Thursday, July 22, 2010
Have you started a blog for your nonprofit organization and then got stuck trying to come up with content?  If you don’t consider yourself a writer, it can be daunting to pull something together a couple of times a week.  Here are some ideas for content: Tell stories about people you are helping.  A story ALWAYS works! 
 
Thursday, July 22, 2010
I had the pleasure of spending time with the Board and staff of Prescott Area Habitat for Humanity in Prescott, Arizona last weekend.  Habitat is one of my favorite organizations and this group is full of heart and passion for the people they serve. Here are a few highlights from the information I shared with them. Passion is key. It was awesome!
 

The Best from Get Fully Funded

Today’s post comes from Skip Weisman of Weisman Success Resources, Inc.   Skip helps business leaders create “Champion Organizations” with improved personnel, productivity and profits. Needed constant prodding to get things done. Were not responsive to client requests and phone messages. Were throwing their fellow employees “under the bus”.
Thanks to my buddy Gail Perry for today’s post. www.gailperry.com ).  . Did you know that  most donors check out your web site before they make a gift?  – whether they are giving on line or through the mail. Here are questions you should ask about your site to see if it is hurting or helping your fudnraising campagin.
I love tips! They’re short, quick, and to-the-point.  Here are some of my favorite fundraising tips. Let donors choose when they hear from you. I call this “Donor Choice.&#   You have to have the infrastructure in place to make sure you can do this, but it’s worth it.  Make it easy for your donors to act. Get your copy for $29.95
Here’s the April edition of the Nonprofit Blog Carnival. This month’s theme was Raising Money Online. . So many nonprofits are looking to the internet as an inexpensive tool for raising money.  While it can be a great technique, there are definitely things that work and things that don’t.
Today’s post is provided by Lynda Lysakowski, ACFRE, President of Capital Venture. As a consultant to nonprofits, my blood just boils when I am asked by executive directors or board members, “So, we are thinking about hiring a development officer, how long it will take before this person is raising more money than the salary we pay them?”

The Latest from the Nonprofit Marketing Community

Thursday, July 29, 2010
Image by New York Public Library via FlickrWriting is hard. Although it doesn't inspire the fear that public speaking does, most people (including professional writers) faced with a writing task will do everything in their power to put it off. Lucky people will hire someone like me to do the job.
 
Thursday, July 29, 2010
Left: Director of Marketing Catalina Mejía and Right: Executive Director Ángela Escallón Emiliani of Conexion Colombia. want to share some of what I learned in one post today, another tomorrow. What was most clear was this: Good marketing principles are the same, anywhere in the world. Old school. Modern marketing. What do your donors want?
 
Thursday, July 29, 2010
Few users. Mostly male. Educated and influential among friends and family. It’s great, but wait until it becomes more mainstream before jumping in. Those are the findings of a recent Forrester study on location-based services like Foursquare, Gowalla and Loopt. You can check out the executive summary here. Steel swords will never work.
 

The Best from the Nonprofit Marketing Community

How many of you have taken Andy Goodman’s storytelling seminar ? Pretty mind-blowing, huh?  Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics. There are easily thousands of non-profit communicators who have passed through Andy’s program.  Not for lack of trying.  They are.
I am completely biased in this post because of my own studies in journalism. That said: Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention. Despite the landscape and view people may hold when they think of today’s journalism, enrollment in journalism school has INCREASED ! Get ready. Cliche?
By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time. That's a lot of talk about fundraising. More than a normal person can (or probably should) read. But I do. The Agitator. Endless Plain. forimpact.
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places. And the Air Force is doing something about it. And here's the cool part.
Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.) Effectively. And, oh yes, quickly. Funny-we did, too.