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Mal Warwick | Donordigital Announces Leadership Transition: Mwosi Swenson named CEO

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Mwosi Swenson, President and CEO. Washington, DC and Berkeley, CA — September 21, 2015. Donordigital News

Mobile Fundraising: The impact of mobile technology on peer-driven fundraising campaigns

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This is a very important and timely  research paper by Artez Interactive  which is one of the solution vendors that serves nonprofits in the U.S.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

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Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. Program designation.

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How to get mobile donors to convert

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For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. It’s pretty simple.

Best Practices for Mobile-Friendly Email Design

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Thus, designs need to be as fluid and flexible as possible. mobile optimized layout , because of its limited width, is best reduced to a single column.

It’s Not Too Late to Supercharge Your Year-end Online Fundraising

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There’s a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

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People reach your landing pages by clicking on a link in an email or a paid search ad, via a button on your homepage, or myriad other ways. CTA Button.

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Get ready for year-end giving by improving your website donation pages

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As the 2011 holiday giving season approaches, non-profit organizations need to be mindful to position their websites for successful year-end giving, especially in this sluggish economy when donors are likely to be more selective than ever with their contributions. Best Practice #1: Feature a clear call to action headline. What can I do here?

Donordigital is hiring

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Learn more and help us spread the word. Donordigital News jobs

What is the real value of social media for nonprofits?

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David Matthew of Software Advice has authored a good blog post about how to get the most out of social media. Time will tell.

Donordigital expands strategic and creative leadership and opens Washington, DC office

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Donordigital announced on June 1, 2011, the hiring of online fundraising veterans Eric Overman and Adam Ruff. Donordigital News

Protected: Google’s new “Content Experiments” testing tool

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This post is password protected. To view it please enter your password below: Password: Testing and Analysis google website optimizer

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Build a robust monthly giving program for long-term growth

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The messages highlight the urgency of why sustainers are needed “for the long haul,” and why monthly giving is the best way to support a cause.

Roll out some testing to liven up those Summer months

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We run a lot of multivariate tests on donation landing pages throughout the year. For most, the answer is simple. Testing and Analysis A/B test

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National Parkinson Foundation celebrates 10,000th Facebook fan

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Donordigital joins in celebrating with its client National Parkinson Foundation in reaching its 10,000th Facebook fan.

What integrated marketing means

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IMAB just launched last month and Donordigital is honored to be one of the 12 founding member agencies. The below post is reprinted from the IMAB blog.

Kick-start Your Donation Page Optimization Efforts: Test These 7 Emerging Techniques

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But a greater commitment to testing is no guarantee of better results. The fact is, not all things on your donation page matter for conversion.

Join us for our annual anniversary party in DC

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Mal Warwick and Donordigital are throwing its annual anniversary party in Washington, DC. 1739 N Street, NW. Washington, DC. Click to RSVP.

Integrating channels to spark hot monthly giving programs

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By Eric Overman, Vice President for Digital Strategy and Integrated Services. No doubt, a robust monthly giving program provides many benefits.

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YOU can turn your email capture device into a Facebook app

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Using our step-by-step instructions, you can turn the email capture device you’re already using on your organization’s website into a Facebook app.

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Integrated Fundraising: The Good, the Bad & the Ugly

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We’re thrilled to announce the publication of our newest white paper:  Integrated Fundraising: The Good, the Bad & the Ugly.

Year-End Fundraising in Review: Innovations with website donation pages

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But in 2013 we noticed it had made the jump to donation pages. Most made no attempt to communicate a benefit for taking the desired action.

Soliciting monthly sustainer gifts during the holidays

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Our research on behalf of our clients has shown us that the lifetime value of a monthly donor is higher than that of a single gift donor.

Habitat for Humanity fundraising campaign features March Madness

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This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International.  Online Fundraising

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WordPress as a flexible development platform

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It’s an understatement to say that there are many ways to build a website in 2011. The tools available to web developers for building websites, web tools, apps, sitelets, widgets, etc. are plentiful. For the brand new Donordigital website and blog , we had an opportunity to choose a platform at the outset of the project.

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#hungerknowsnoparty

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Childhood hunger is a hidden epidemic in America that we can no longer ignore. The bit.ly Within the first 24 hours, tweets generated nearly 1.1M

Raise more money online with a great headline

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If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. Believable.

Meet Donordigital: Matt Burghdoff, Senior Account Executive

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Matt Burghdoff is Donordigital’s newest Senior Account Executive.  Prior to that he managed online fundraising activities at Operation Smile. 

Meet Donordigital: Anthony Blair-Borders, Senior Web Designer

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Anthony Blair-Borders is Donordigital’s web designer, a role that is integral to many of the client projects throughout our agency.  Donordigital New

Convio founder tech & consumer predictions for 2012

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Let the 2012 predictions begin. Peer-to-peer marketing will continue to be more important. Donor fatigue will get more pronounced.

No Kid Hungry online fundraising campaign focuses on donation impact

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The email series was mobile-optimized. All the photos used in the campaign were images of children touched by the work of No Kid Hungry.

Five challenges to effective integrated marketing for nonprofits

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Integration is not only a common buzzword these days, but also a goal of many nonprofit direct response and development plans. And, Be prepared. 

Grow your email list without spending money

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Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. Social Media.

BOOK: How to Write Successful Fundraising Appeals, Third Edition

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How to Write Successful Fundraising Appeals, Third Edition. By Mal Warwick, with Eric Overman. Published by Jossey-Bass (2013).

Facebook rolling out changes to its Advertising services

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At Donordigital, we manage Facebook Advertising projects for several of our clients. Ads – Voice of the organization. Custom Audiences.

Using mobile phone marketing to build an email list

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AIDS Walk San Francisco benefitting our client the San Francisco AIDS Foundation just took place this past weekend. In addition to raising $2.5

Vote for our sessions at the 2014 Nonprofit Tech Conference

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We invite your support for our proposed sessions by casting your vote on the Nonprofit Technology Network website: Where Do I Start? link]. link].

No Kid Hungry connects kids to meals this Summer

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21 million American kids are served meals at school during the regular school year—but when school?s Many families don?t Online Fundraising

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Into Focus: A Benchmark Guide to Effective Nonprofit Video and a Guide for Creators

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More than half of online content today is video. Answer these questions: Why are you making the video? What are you trying to say?

Be The Match tests improvements to its email messaging template

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Test Version of the new email messaging appeal template for Be The Match. Click to Enlarge). Click to Enlarge).